We are a New Zealand based company

Our Mission and Philosophy Is To Restore The Beauty That You Lost Through The Time.


We have to fix our body from inside to outside by stopping the unhealthy acts we do to our body from the manufacturing food we eat

What & why


                     What we don’t use in our product and why??

At Beauty Adequate™ we do not use processed ingredients or something derived from a plant in an unknown process and we claim it is natural.

We use unprocessed ingredients, that’s why we don’t use emulsifiers (from natural resources or not), preservatives (from natural resources or not), petroleum, lanolin, vitamins or any supplements,  despite they are not good for the skin or they have a lifetime limit, we believe they are not natural.

Now let’s talk about some of the ingredients that we don’t use, the other companies use

Alpha Hydroxy Acids (AHAs)

FDA has a particular concern about AHAs because, AHA products can affect the skin in a manner similar to that of chemical peels–that is, increasing cell turnover rate and decreasing the thickness of the outer skin.

A study that looked at the effects of glycolic acid on the production of sunburn cells (markers for UV-induced skin damage) found that people who received the AHA product in the presence of UV radiation experienced twice the cell damage in areas where the AHA had been applied than those who were treated with the non-AHA product.

FDA’s concern is that people who are sensitive to sunlight may be particularly susceptible to UV rays, which can damage the skin and, over a long period, can cause skin cancer.

For Mor info: (http://www.fda.gov/Cosmetics/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/ucm090816.htm)


There is no Natural flavour used in cosmetic & food industry, all of them (identical to natural) which means they are made from chemical resources to get the same flavour of the fruit…etc. So don’t be misled by company’s who claims their products are natural and they use flavour in it. as using flavour is much cheaper than using pure essential oils.


When fats and oils are chemically reduced, they become a group of less-dense alcohols called fatty alcohols that can have emollient properties or can become detergent cleansing agents. When alcohols have low molecular weights they can be drying and irritating.

 The alcohols to be concerned about in skin-care products are:

 ethanol, denatured alcohol, ethyl alcohol, methanol, benzyl alcohol, isopropyl, and SD alcohol, which can be extremely drying and irritating to skin, as well as capable of generating free radical damage.

5 Alcohol, Ethyl Alcohol, 5 Alcohol Denat. Cetearyl Alcohol + Ceteareth 20, Acetylated Lanolin Alcohol, 5 Acetone, Hexadecyl Alcohol, Isocetyl Alcohol, Isopropyl Alcohol, 4 Oleyl Alcohol,5 SD Alcohol 40


The term ‘fragrance’ can hide from 10 to 300 substances, many of which have never been tested for safety. The chemicals used in synthetic fragrances are gastrointestinal, liver and respiratory toxicants may be neurotoxins and may cause allergies.


‘paraben’ and ‘methylparaben’. Banned in the European Union, this preservative is still found in many supposedly ‘natural’ products. It’s a human skin toxicant and mimics the hormone oestrogen, which is known to play a role in breast cancer. As an endocrine disruptor, it also affects testosterone levels in men. It may also impact the development of both babies and adults.


 Formaldehyde – it’s masked as formalin, formic aldehyde, merthaldehyde, methanal, methyl aldehyde, oxomethane and oxymethylene. It’s found in an astonishing array of products from baby shampoo and acne treatment to deodorant and mascara.


Avoid anything with ‘PEG’ listed, whether it’s PEG-10 Laurate, PEG-4 Dimethacrylate or any of the other PEG compounds.

polyethylene glycol (PEG), a related agent found in most skin cleansers, is a caustic used to dissolve grease… the same substance you find in oven cleaners.  Isopropyl, an alcohol used in hair rinses, hand lotions and fragrances, is also a solvent found in shellac.

Methyl, Propyl, Butyl and Ethyl Paraben , Diethanolamine (DEA), Triethanolamine (TEA) , Diazolidinyl Urea, Imidazolidinyl Urea, Sodium Lauryl/Laureth Sulfate , Petrolatum , Propylene Glycol, PVP/VA Copoly,mer,  Stearalkonium Chloride , Synthetic Colours, Synthetic Fragrances

1. Methyl, Propyl, Butyl and Ethyl Paraben – A group of chemicals used as a preservative because of their ability to inhibit microbial growth, yeast and moulds, and to extend the shelf life of products. Have caused many allergic reactions and skin rashes. Studies have shown that they are weakly estrogenic and can be absorbed by the body through the skin. They behave like estrogen in the body and can disrupt the endocrine system causing breast cancer and cancer in both male and female reproductive systems.

2. Diethanolamine (DEA), Triethanolamine (TEA) – Often used in cosmetics as emulsifiers and/or foaming agents. They can cause allergic reactions, eye irritation and dryness of hair and skin. DEA and TEA are “amines” (ammonia compounds) and can form cancer-causing nitrosamines when they come in contact with nitrates. It is toxic if absorbed into the body over a long period of time.

3. Diazolidinyl Urea, Imidazolidinyl Urea – These are widely used preservatives. The American Academy of Dermatology has found them to be a primary cause of contact dermatitis. Two trade names for these chemicals are Germall II and Germall 115. Neither of the Germall chemicals contains a good antifungal agent, and they must be combined with other preservatives. Both these chemicals release formaldehyde, which can be toxic.

4. Sodium Lauryl/Laureth Sulfate – An inexpensive, harsh detergent used in shampoos for its cleansing and foam-building properties. Often derived from petroleum, it is frequently disguised in pseudo-natural cosmetics with the phrase “derived from coconuts.” It greatly dried out your skin, is not recommended for sensitive skin and causes eye irritation, scalp, dandruff, skin rashes and other allergic reactions.

5. Petrolatum – Also known as petroleum jelly, this mineral oil derivative is used for its emollient properties in cosmetics. It has no nutrient value for the skin and can interfere with the body’s own natural moisturising mechanism, leading to dryness and chapping. It often creates the very conditions it claims to alleviate. Manufacturers use petrolatum because it is unbelievably cheap.

6. Propylene Glycol – (PG) is a colourless, nearly odourless, syrupy liquid that is derived from natural gas. It is used in dozens of products that you commonly use around your house. Some websites and natural product promoters argue that PG is a nasty, carcinogenic chemical that has been wrongly green-lighted by the FDA. The FDA and others say that their claims are completely unfounded – that PG is completely safe when used properly. It has been known to cause allergic reactions, hives and eczema. When you see PEG (polyethylene glycol) or PPG (polypropylene glycol) on labels, beware, these are related synthetics.

7. PVP/VA Copolymer – A petroleum-derived chemical used in hairsprays, styling aids and other cosmetics. It can be considered toxic since inhaled particles can damage the lungs of sensitive persons.

8. Stearalkonium Chloride – Developed by the fabric industry as a fabric softener, SKC is a quaternary ammonium compound used in hair conditioners and creams to add shine and improve manageability. It is a lot cheaper and easier to use in hair conditioning formulas than proteins or herbs, which are beneficial to the hair. SKC is highly toxic and causes allergic reactions.

9. Synthetic Colours – Used to make cosmetics attractive to buyers, synthetic colours, along with synthetic hair dyes, should be avoided at all costs. They will be labelled as FD&C or D&C, followed by a colour and a number. Example: FD&C Red No. 6 / D&C Green No. 6. Many synthetic colours can be carcinogenic.

10. Synthetic Fragrances – The synthetic fragrances used in cosmetics can have as many as 200 ingredients. There is no way to know what the chemicals are since on the label it will simply read “fragrance.” Some problems caused by these chemicals include headaches, dizziness, rash, hyperpigmentation, violent coughing, vomiting, skin irritation, etc. Chose products that are fragrance-free.


This insoluble powdered mineral can cause respiratory illness. Can be toxic if inhaled and was found in up to 75% of ovarian cancer tumors in one study.

Avoid EGPE, EGME, EGEE, DEGBE, PGME, DPGME and those with “methyl” in their names. Sulphates, Quats, Antibacterial compounds, Nanos


dioxane has caused vertigo, drowsiness, headache, anorexia and irritation of the eyes, nose, throat and lungs of humans.

Beauty Product Ingredients to Avoid

Petrochemicals, Sodium Laureth/Lauryl sulphates, Propylene glycol and polyethylene glycol, Formaldehyde & paraben preservatives, Synthetic Dyes, Artificial Fragrances


Which is used to treat eczema and some acne types?

Cortisone (Steroid) is no more effective as a long-term treatment for Eczema:

Steroids may help initially for a short time

Steroid lead to relapse of eczema

Steroids treated relapse is more severe, more complex

Steroids treated eczema is more difficult to treat

It is wise to avoid steroid during any stage of eczema

Steroid puts you to the vicious cycle of dependency

 The use of steroids is not recommended due to the following observations:

1. It helps only superficially and temporarily
2. Stopping of the steroids eventually leads to the reappearance of eruptions
3. The eruptions, which relapse after the use of steroids, are more resistant than before

4. The extent of eruptions increases after stopping the steroids in most cases
5. Steroids produce side effects by hampering the immunity, lowering
resistance, disturbing hormonal cycle, etc.

certain side effects have been documented. Stretch marks, thinning skin, fragile skin, increased fine hair growth, and skin discolouration have all been reported

These side effects are related to the potency of the cortisone cream where it is being used on the body and the condition of the skin it is applied to. Cortisone creams have been shown to be less effective when used over a long period of time. There is also a risk that they could be absorbed into the blood through the skin. In rare instances, this could slow growth in children by suppressing the adrenal gland.

With long-term use, some of the more common side effects of steroids include changes in appearance, such as acne, development of a round or moon-shaped face and an increased appetite leading to weight gain. Steroids may also cause a redistribution of fat, leading to a swollen face and abdomen, but thin arms and legs. In some cases, the skin becomes more fragile, which leads to easy bruising. These take weeks to begin appearing.

Psychological side effects of steroids include irritability, agitation, euphoria or depression. Insomnia can also be a side effect. These changes in appearance and mood are often more apparent with high doses of steroids and may begin within days.

An increase in susceptibility to infections may occur with very high doses of steroids. Prednisone may also aggravate diabetes, glaucoma, and high blood pressure, and often increases cholesterol and triglyceride levels in the blood. In children, steroids can suppress growth. These effects are reversed once the steroids are stopped.

Other side effects that may be caused by the long-term use of steroids include cataracts, muscle weakness, avascular necrosis of bone and osteoporosis. These usually do not occur with less than four weeks of treatment.

Avascular necrosis of bone, usually associated with high doses of cortisone over long periods of time, produces hip pain and an abnormal MRI scan. It occurs most often in the hip, but it can also affect the shoulders, knees and other joints. Caught early, the joint can be saved by “decompression” by an orthopaedic surgeon. Once fully developed, avascular necrosis is painful and often requires surgical joint replacement for pain relief.

Steroids reduce calcium absorption through the gastrointestinal tract that may result in osteoporosis or thinning of the bones. Osteoporosis can lead to bone fractures, especially compression fractures of the vertebrae, causing severe back pain. Calcium, at least 1500 mg of the calcium carbonate form or equivalent, should be taken.

There is also a relationship between steroids and premature arteriosclerosis, which is a narrowing of the blood vessels by fat (cholesterol) deposits. In general, there is a close relationship between the side effects of steroids and the dose and duration of their use. Thus, a high dose of steroids given over a long period of time is more likely to cause side effects than a lower dosage given over a shorter period of time.

What side effects can this medication cause?

Hydrocortisone may cause side effects.

  • drying or cracking of the skin

  • acne

  • itching

  • burning

  • change in skin colour

  • severe skin rash

  • difficulty breathing or swallowing

  • wheezing

  • skin infection (redness, swelling, or oozing of pus)

What other information should I know?

Keep all appointments with your doctor.

Do not let anyone else use your medication. Ask your pharmacist any questions you have about refilling your prescription.

It is important for you to keep a written list of all of the prescription and nonprescription (over-the-counter) medicines you are taking, as well as any products such as vitamins, minerals, or other dietary supplements. You should bring this list with you each time you visit a doctor or if you are admitted to a hospital. It is also important information to carry with you in a case of emergencies.

Brand names

  • Acticort®

  • Aeroseb-HC®

  • Ala-Cort®

  • Ala-Scalp®

  • Aloe Cort®

  • Anusol® HC

  • Aquanil® HC

  • Baneol®

  • Caldecort®

  • Carmol® HC

  • Cetacort®

  • Coraz®

  • Cortaid®

  • CortAlo®

  • Cortane®

  • Cort-Dome®

  • Corticaine®

  • Corticool®

  • Corticreme®

  • Cortizone®

  • Cotacort®

  • Delcort®

  • Dermacort®

  • Dermarest® Eczema Medicated Lotion

  • Dermol® HC

  • Dermolate®

  • Dermtex® HC

  • Gly-Cort®

  • Gynecort®

  • Hycort®

  • Hytone®

  • Instacort®

  • Ivocort®

  • Lacticare-HC®

  • Locoid®

  • MiCort-HC®

  • Neutrogena T-Scalp®

  • Nogenic® HC

  • Nucort®

  • Nutracort®

  • NuZon®

  • Pandel®

  • Pediaderm® HC

  • Penecort®

  • Procort®

  • Propet®

  • Recort Plus®

  • Rederm®

  • Sarnol-HC®

  • Scalacort®

  • Scalp-Aid®

  • Scalp-Cort®

  • Texacort®

  • Tucks® HC

  • U-Cort®

  • Westcort®

  • Xebcort®

Brand names of combination products

  • Alacortin® (containing Hydrocortisone, Iodoquinol)

  • Analpram® HC (containing Hydrocortisone, Pramoxine)

  • Anamantle® HC (containing Hydrocortisone, Lidocaine)

  • Dermazene® (containing Hydrocortisone, Iodoquinol)

  • Enzone® (containing Hydrocortisone, Pramoxine)

  • Epifoam® (containing Hydrocortisone, Pramoxine)

  • Fungoid® and HC (containing Hydrocortisone, Miconazole)

  • Hydropram® (containing Hydrocortisone, Pramoxine)

  • Keratol® HC (containing Hydrocortisone, Urea)

  • Lidamantle® HC (containing Hydrocortisone, Lidocaine)

  • Lidazone® HC (containing Hydrocortisone, Lidocaine)

  • Lodocort® (containing Hydrocortisone, Iodoquinol)

  • Neo-Cortef® (containing Hydrocortisone, Neomycin)

  • Novacort® (containing Hydrocortisone, Pramoxine)

  • Pramosone® (containing Hydrocortisone, Pramoxine)

  • Rectacreme® HC (containing Hydrocortisone, Lidocaine)

  • Senatec® HC (containing Hydrocortisone, Lidocaine)

  • Sonapram® (containing Hydrocortisone, Pramoxine)

  • Vytone® (containing Hydrocortisone, Iodoquinol)

  • Xyralid® (containing Hydrocortisone, Lidocaine)

  • Zone-A® (containing Hydrocortisone, Pramoxine)

  • ZyPram® (containing Hydrocortisone, Pramoxine)

Now it’s your choice in what you want to use on your face and body at the end of the day. But if you go for the right product then it’s  Beauty Adequate™ %100 Pure, Natural & Organic, %100 Alcohol-Free, %100 Lanolin Free it’s the best choice. I promise you will love it.